Go-To-Market Strategy for an Industrial Giant

HomeGo-To-Market Strategy for an Industrial Giant

    A B2B industrial firm contacted Mentoro with the goal of increasing its sales and profitability.

    We determined the most attractive geographies, target customer groups with high profitability and growth potential, products and services to be sold to target customer groups (including opportunities for versioning and modularizing products), differentiated value proposition, new and differentiated access methods to target customers, and most effective sales organization types for the company.

    With the new go-to-market model, the company was able to view and serve its clients according to their total “potential” via different versions of the product with different access and sales methods, and increase its profitability accordingly. In addition, by taking advantage of content and digital marketing techniques and technologies, the company considerably increased its number of customers and its revenue.

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